What Meta is putting money behind
Open a concept to see the images, headlines and primary texts exactly as they ran, plus every single ad.
Spend: how much Meta puts behind the creative. CPA: cost per purchase. ROAS: revenue per dollar spent. A winner has high spend and a CPA we can afford. Numbers come straight from Meta wherever our Meta line reaches the account (purchases as Meta counts them, like in Ads Manager), otherwise from Triple Whale.
Rejections
Every rejected ad, every creative swap and every account restriction, straight from Meta. When a rejected ad gets swapped for a compliant version, the swap and both creatives stay here, matched to the batch. Learn which hooks and visuals trigger review before you write the next one.
Meta only shows the reason while an ad is rejected. Our line checks every 2 hours, so the reason is saved before the swap. Swaps before Oct 31 come from the account history: before and after are there, the reason is not.
Customer Surveys
What buyers wrote right after ordering, in their own words, newest first. Pick an avatar or a single question, read, and take the language into hooks and angles.
The avatar comes from what she wrote. If her words name nothing, it comes from the page she bought through. One buyer can sit under two avatars. Names, emails and order details are removed.
Research
The avatar mapping: who she is, what she feels, what she has already tried, in her own words. Read it before every brief. The competitor reviews are her raw words about the products she already bought: good experiences first, then mixed, then bad, longest reviews first. Filter on_topic to see only the ones about this problem.
Internal trainings
Pick a module, then a lesson. In every lesson: watch the recording, read the takeaways, then complete the knowledge check. Required for every new strategist and editor.
Growth Guide & Links
The sources every concept is built from.
Creative team logins
Everyone gets their own login and only sees the Creative Hub. The password is shown once.
Edit content
Research, trainings and links as JSON. For trainings, videoId is the Drive file ID.